Partners | Brent Goodall, Perry Montoya, and Jeff Burnett

In 1997, two agencies came together to form an innovative concept in the automotive business. That concept is based on maximizing a dealer’s Finance Department income while training dealer personnel with an effective, compliant, and professional curriculum.

Today, Finance Concepts has more than 200 dealership clients. Our company is dedicated to providing dealers with the leading finance training programs available in the automotive industry. Through an organized process concentrating on compliance, our training courses give valuable knowledge and techniques that create high customer satisfaction. These selling processes and department profitability are tracked on a monthly basis and analyzed to create the correct product mix for each dealer. All of these factors combine to give complete satisfaction and success to our dealer clients.